Product Boycott and Consumer Values Preferences
نویسندگان
چکیده
منابع مشابه
Why We Boycott: Consumer Motivations for Boycott Participation
While boycotts are increasingly relevant for management decision-making, there has been little research of an individual’s motivation to boycott. We propose a conceptualization of boycotting and report a study of an actual boycott of a multinational firm that was prompted by factory closings. Consumers who viewed the closures as egregious were more likely to boycott the firm, though only a mino...
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IMPORTANCE Sunscreen use is a modifiable behavior that can help reduce the risk for skin cancer, prevent sunburns, mitigate photoaging, and treat photosensitive dermatoses. A better understanding of consumer sunscreen preferences would inform dermatologists in their own recommendations. OBJECTIVE To determine the characteristics and the most commonly cited positive and negative features of hi...
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ژورنال
عنوان ژورنال: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu
سال: 2015
ISSN: 1509-0507,2353-2874
DOI: 10.18276/pzfm.2015.38-26